MB design | Price Waterhouse Coopers
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About This Project

Price Waterhouse Coopers


Working on a pitch for a new “life changing” Price Waterhouse Coopers product.


Tasked to come up with three personas that would be interfacing with this big data system, visualising the various benefits that the product would bring to their lives and mapping out the various touch points of the engagement life cycle of the campaign for each demographic.

Examples of personas


Personas, Pitch, User Journey