MB design | Sparks
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Sparks

About This Project

M&S Sparks Loyalty Scheme

 

Role on project: UX and Visual Design
Wireframes, user flows, email designs, website designs and user testing.

Overview

 

Working with the brand team at Venture Three on a new look loyalty programme for Marks & Spencer called Sparks. I was tasked to produce UX and visual design for various elements of the campaign. This included wireframes, UI ideations for mobile and desktop and a hub site for a user tested component to gain insight into potential customers and their thoughts on a soft launch of Sparks and its benefits. I also created visual designs for various email communication templates.

Examples of wireframes document

Examples of Visual Design for hub site

Examples of Mobile options document

Examples of options for email designs

Marks & Spencer

Sparks loyalty scheme

Category

Design, Email, Mobile, UX, Website