MB design | Fiat 500 and The Guardian
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Fiat 500 and The Guardian

About This Project

Fiat 500 Icons

 

As part of an interview process for a management role at the Guardian G-Labs I was asked to create speculative visual designs for a website that encompassed the idea of the car as an icon of our times and to relate this back to supporting editorial that would be based on a list of the top 500 icons of recent times. People who have been icons at some point during the Fiat 500’s launch in the 1960s till today. This work was carried out over two evenings.

Examples of initial scamp and visual design

Category

Design, Website